Decision Making Behaviors in Management and Marketing

Dear Colleagues,

In the past 15 years, neuromanagement and neuromarketing have gradually emerged and moved towards maturity. The development of neuroscience techniques (ERPs, FMRI, eye-tracking, fINRs, etc.) has helped to uncover psychological and neural mechanisms that can promote a further understanding of human behaviors in management and marketing scenarios. Today, with the development of multidisciplinary science and technologies, research emerges under more complex marketing scenarios. A lot of factors can influence human decision-making behaviors in economic and management circumstances. For example, the beauty premium effect of facial attractiveness in the labor market and economic decision making has been revealed by many researchers. It is increasingly important to understand the psychological and behavioral mechanisms of human behaviors under different marketing and uncertain environments. With this Topic, we aim to provide significant knowledge on human decision-making behaviors in management and the market from a neuropsychological perspective. In this regard, articles from psychosocial perspectives, group dynamics, and psychoanalysis will perfectly suit the interdisciplinary nature of the Topic. We are particularly keen on including original research articles. Examples of the topics of interest include but are not limited to:

• Neuromechanism of consumer decisions under different marketing scenarios;
• Factors (emotion, attractiveness, trust) which affect decision making;
• Consumer behaviors in the digital world;
• Neuromarketing measurement of consumer behaviors in new media;
• Neuroscience tools applied in measurements of consumer attitude toward advertising;
• Neuromarketing measurement of consumers’ decision making around brands;
• Neuroscience tools applied in measurements of information-sharing behavior of social media users;
• Decision-making behavior of social media users in the digital world;
• Neuromechanism of information-sharing behaviors of social media users under different emergency scenarios.

Dr. Junchen Shang
Dr. Rui Shi
Dr. Hao Wang
Topic Editors