Online Reputation and Sustainability

Dear Colleagues,

Online reputation is currently a key factor for the competitiveness of companies. The reviews shared by customers on the Internet generate an image of goods, services, brands or companies that directly influences their income. Furthermore, sustainability is another essential factor for competitiveness, not only in terms of economic sustainability, but also in terms of social and environmental sustainability, which are usually evaluated qualitatively in customers’ written comments. Managing online reputation and E-WOM means developing new tools and methodologies designed to improve the competitiveness of companies. This Special Issue is aimed at integrating research into this field and digital marketing. Part of the research is focused on studying quantitative evaluations of customers, where key attributes of the good or service are assessed. Other interesting studies are based on content analysis, since in the written comments in the social media, there is very valuable information about satisfaction and opportunities for improvement for companies. In this new technological environment, web positioning, search engine optimization (SEO), search engine marketing (SEM), Big Data, and Artificial Intelligence play a decisive role, due to the need to manage a large amount of information, which is constantly updated. The purpose is to manage all this information in order to apply communication actions so that the reputation generated on the Internet adjusts to reality and facilitates loyalty and customer attraction.

Prof. Manuel Rodríguez-Díaz
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 250 words) can be sent to the Editorial Office for assessment.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-anonymized peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.