Frontiers and Practices of Marketing, Innovation and Corporate Social Responsibility in Sustainable Business Management
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (31 March 2023) | Viewed by 2447
Special Issue Editors
Interests: corporate innovation (and its interdisciplinary relationship with marketing); corporate social responsibility; tax and business strategies
Special Issue Information
Dear Colleagues,
Sustainable development is an overarching goal for firms to fulfil in order to maximize their values. This Special Issue aims to shed light on how firms may manage their business in a way that achieves the Sustainable Development Goals. To this end, we propose that firms should strive to improve their performance in innovation, marketing, and social responsibility. Specifically, innovation enables a firm to provide a variety of valuable, inimitable, and differentiated products or services, which will strengthen the firm’s sustainable competitive advantage. Strong marketing and market-oriented innovation help a firm identify target customers, understand the potential market demand, and provide products or services that satisfy customers’ needs. Furthermore, if a firm is socially responsible and actively engages in activities that increase social benefits and improve the welfare of various stakeholders (e.g., employees, customers, suppliers, debtholders, and the public), the firm is likely to attain the Sustainable Development Goals and maximize its value not only for itself, but also the economy and society more generally. We therefore call for papers focusing on the management of sustainable businesses from the perspectives of innovation, marketing, and/or social responsibility. To the extent that it is more difficult for small and medium-sized enterprises, relative to large and well-established firms, to manage sustainable business and achieve the Sustainable Development Goal, we are particularly interested in papers that focus their analyses on small and medium-sized companies. We invite all relevant contributors who have papers with a focus in the following fields: marketing, innovation and corporate social responsibility, and business management. This Special Issue is open for publications pertaining to these research areas.
Dr. Guanming He
Prof. Dr. Ji Karena Yan
Guest Editors
Manuscript Submission Information
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Keywords
- business management
- sustainable development
- innovation
- marketing
- social responsibility
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