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Sustainability
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Sustainable Consumer Behavior: Emotion, Cognition, Psychology, and Attitudes
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Sustainable Consumer Behavior: Emotion, Cognition, Psychology, and Attitudes

A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".

Deadline for manuscript submissions: closed (28 February 2022) | Viewed by 7212

Special Issue Editor

Prof. Dr. Kumju Hwang

E-Mail Website
Guest Editor
School of Business Administration, Chung-Ang University, Seoul 06974, Korea
Interests: sustainable consumption; ethical consumers; sustainable consumer behavior; SNS marketing and consumer behavior

Special Issue Information

Dear Colleagues,

I am preparing a Special Issue in the research field of sustainable consumption focusing on sustainable consumer behavior. Sustainable consumption has received a great amount of attention from both academia and industry. The United Nations Environment defines sustainable consumption as “the use of material products, energy and immaterial services in such a way that it minimizes the impact on the environment, so that human needs can be met not only in the present but also for future generations”. The need to promote sustainable consumption behaviors has been emphasized in the 2016 United Nation’s Sustainable Development Goals (SDGs). Research into sustainable consumer behavior explores why and how consumers do or do not incorporate sustainability issues into their consumption behavior. Our societies are characterized by overconsumption that threatens and harms sustainability, and increasing sustainable consumer behaviors can transform the overconsumption society into a more sustainable consumption society. Sustainable consumer behavior research can provide theoretical and practical implications for promoting sustainable consumption. This Special Issue calls for the latest and most insightful research to understand sustainable consumer behaviors that move toward a more sustainable consumption future.

I expect both empirical and theoretical studies which address the issues related to sustainable consumer behavior.

The following is an indicative list of a number of topics in relation to sustainable consumer behavior that would be appropriate for the Special Issue, though I welcome broad topics related to sustainable consumption and consumer behavior:

Sustainable consumer behavior;

Ethical consumer behavior;

Green consumer behavior;

Emotion, cognition, psychology related to sustainable consumption behavior;

Sustainable beliefs, values, and attitudes;

Sustainable awareness and concerns;

Sustainable marketing.

Prof. Dr. Kumju Hwang
Guest Editor

Manuscript Submission Information

Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.

Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.

Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.

Keywords

  • sustainable consumer behavior
  • ethical consumer behavior
  • green consumer behavior
  • emotion
  • cognition
  • psychology related to sustainable consumption behavior
  • sustainable beliefs, values, and attitudes
  • sustainable marketing

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Published Papers (3 papers)

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Research

10 pages, 607 KiB  
Article
Why Do Koreans Love Ethnic Players in the MLB? A Focus on Ethnic Identity and Player Identification
by Jong-Woo Jun, Jun-Hyuk Cho and Ji-Hoon Lee
Sustainability 2021, 13(23), 12955; https://doi.org/10.3390/su132312955 - 23 Nov 2021
Cited by 2 | Viewed by 1720
Abstract
Asians hold a collectivistic culture, and they feel attachment to people who have the same ethnic background. This study explored how roles of ethnic identity influenced fan behaviors of Korean audiences toward Hyun-jin Ryu, the Korean Major League Baseball player. The results showed [...] Read more.
Asians hold a collectivistic culture, and they feel attachment to people who have the same ethnic background. This study explored how roles of ethnic identity influenced fan behaviors of Korean audiences toward Hyun-jin Ryu, the Korean Major League Baseball player. The results showed that ethnic identity influenced player identification, which led to attitudes toward the L.A. Dodgers. Congruence mediated the relationship between ethnic identity and player identification. It is also found that transportation mediated the relationship between player identification and attitudes toward the L.A. Dodgers. These results provide a cultural explanation of fan behaviors of ethnic players. Managerial implications can also be found. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior: Emotion, Cognition, Psychology, and Attitudes)
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12 pages, 727 KiB  
Article
Does Foreign Language Proficiency Help to Enhance Sustainable Online Brand Community Experiences? Modeling the Predictors of Movie Information Sharing Behavior for Young Chinese Students Staying in Korea
by Hyeon-Cheol Kim, Sumi Kim and Zong-Yi Zhu
Sustainability 2021, 13(11), 6113; https://doi.org/10.3390/su13116113 - 28 May 2021
Cited by 5 | Viewed by 2473
Abstract
Building upon studies on the information diffusion theory of a viral marketing survey, this study aims to understand the effect of young Chinese students’ online information sharing behavior on online brand community and determine the relationship among telepresence, flow-attention focus, flow-perceived enjoyment and [...] Read more.
Building upon studies on the information diffusion theory of a viral marketing survey, this study aims to understand the effect of young Chinese students’ online information sharing behavior on online brand community and determine the relationship among telepresence, flow-attention focus, flow-perceived enjoyment and electronic word-of-mouth depending on the level of the foreign students’ Korean language proficiency. Here, 178 valid data are obtained from an online survey of social networking service users who live in Korea and are experienced in using online movie brand communities. SmartPLS 2.0 is utilized to determine the relationship between variates. Statistical analysis shows that telepresence is applicable to the Chinese students’ online perceived enjoyment and attention focus, which both positively affect trust and movie information sharing behavior. Language proficiency has a significant moderation effect on the model. This study offers insights toward attaining a better understanding of online communication behaviors and establishing marketing strategies that are extendable to young Chinese students staying in Korea. This finding helps movie distributors to develop effective foreigner-inclined information diffusion strategies. This study contributes to the impact factor on consumer information sharing behavior and adds language proficiency as a moderator to determine consumer behavior. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior: Emotion, Cognition, Psychology, and Attitudes)
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20 pages, 1527 KiB  
Article
Social Controls and Bonds of Public Information Consumer on Sustainable Utilization and Provision for Computing
by Kumju Hwang and Hyemi Um
Sustainability 2021, 13(9), 5263; https://doi.org/10.3390/su13095263 - 8 May 2021
Cited by 3 | Viewed by 1853
Abstract
In public areas, employees are both consumers and producers in information. For sustainable usage of information, employees should be aware of information systems security (ISS). Information systems security (ISS) is critical in further developing public sector information systems, such as e-government. Most ISS [...] Read more.
In public areas, employees are both consumers and producers in information. For sustainable usage of information, employees should be aware of information systems security (ISS). Information systems security (ISS) is critical in further developing public sector information systems, such as e-government. Most ISS breaches are committed by insiders rather than outsiders. This study investigates the applicability of adult social bond theory, which proposes social controls in the form of social bonds that provide deterrence based on the potential shame an employee would feel from committing an ISS breach. The proposed research model consists of four antecedents for adult social bonds: commitment, attachment, belief and job stability. Individual ISS compliance is set as the dependent variance and deterrence and shame are set as the mediators between social bonds and compliance. Analysis of 672 data points largely supports the research model, proving the applicability to ISS of social bonds and social control. Belief seems to have the strongest effect on individual compliance. Implications are discussed and further studies are proposed. Full article
(This article belongs to the Special Issue Sustainable Consumer Behavior: Emotion, Cognition, Psychology, and Attitudes)
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