Sustainable Consumption in the Digital World: The Role of Social Media and Technology in Consuming towards a More Sustainable Society
A special issue of Sustainability (ISSN 2071-1050). This special issue belongs to the section "Economic and Business Aspects of Sustainability".
Deadline for manuscript submissions: closed (10 March 2023) | Viewed by 7868
Special Issue Editors
Interests: social media marketing; consumer decision making; online misinformation; social entrepreneurship
Special Issue Information
Dear Colleagues,
Sustainability science encompasses a wide range of research domains, including new product development, engineering/architectural innovation, and agricultural sciences. However, these topics often depend on effective business communications and the actions and behaviors of consumers. Moreover, research has only begun to investigate the role of sustainable consumption from either the business or consumer perspective relative to its importance in creating and maintaining a more sustainable world. It is therefore an emphasis of this Special Issue to examine how the communication process and consumption behaviors contribute to a more sustainable world.
Sustainable Consumption in a Digital World. In this issue, our primary goal is to explore the impact that digital technologies have on helping businesses convey their sustainable strategies as well as helping individuals consume in a more sustainable manner. Research that addresses emerging topics in understanding communication processes particularly (but not exclusively) as it applies to sustainability and new technologies is of particular interest to us. Submissions including (but not limited to) brand messaging, influencer marketing, artificial intelligence, and digital consumption are welcome; however, submissions should maintain a focus on sustainable consumption.
To this end, we invite scholars to submit their best work that encompasses strong theory development and rigorous methods to understand how businesses communicate their sustainable development and how consumers react (or not) to these sustainability messages. We welcome empirical research (either using primary or secondary data analysis) as well as systematic literature reviews that help to define the current theoretical models and define a research framework as it relates to sustainable development communications using new technologies. We encourage multi-method research with a focus on studies that emphasize application and theory development.
In this Special Issue, original research articles and reviews are welcome. Research topics may include, but are not limited to, the following:
- Digital Communications and Messaging;
- Judgment and Decision Making in the digital marketplace;
- Use of affect/emotion in sustainable digital communications;
- Branding and Packaging;
- Consumer perception and inference;
- Green Marketing;
- Attitudes and Perceptions of sustainable issues (e.g., climate change);
- Recycling behavior;
- Ethics in sustainable consumption;
- Artificial Intelligence in sustainable marketing;
- Consumer Activism;
- Consumption in Crises (e.g., COVID);
- Brand response management to social media.
We look forward to receiving your contributions.
Prof. Dr. Susan Powell Mantel
Dr. Donald R. Gaffney
Guest Editors
Manuscript Submission Information
Manuscripts should be submitted online at www.mdpi.com by registering and logging in to this website. Once you are registered, click here to go to the submission form. Manuscripts can be submitted until the deadline. All submissions that pass pre-check are peer-reviewed. Accepted papers will be published continuously in the journal (as soon as accepted) and will be listed together on the special issue website. Research articles, review articles as well as short communications are invited. For planned papers, a title and short abstract (about 100 words) can be sent to the Editorial Office for announcement on this website.
Submitted manuscripts should not have been published previously, nor be under consideration for publication elsewhere (except conference proceedings papers). All manuscripts are thoroughly refereed through a single-blind peer-review process. A guide for authors and other relevant information for submission of manuscripts is available on the Instructions for Authors page. Sustainability is an international peer-reviewed open access semimonthly journal published by MDPI.
Please visit the Instructions for Authors page before submitting a manuscript. The Article Processing Charge (APC) for publication in this open access journal is 2400 CHF (Swiss Francs). Submitted papers should be well formatted and use good English. Authors may use MDPI's English editing service prior to publication or during author revisions.
Keywords
- social media
- sustainable consumer decision making
- digital communications
- artificial intelligence
- green marketing
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