Journal of Theoretical and Applied Electronic Commerce Research, Volume 19, Issue 1

Artificial intelligence (AI) agents are widely used in the retail and distribution industry. The primary objective was to investigate whether the gender of AI agents influences trust and grounding. This paper examined the influence of AI agent gender...

The continuous growth of social media is causing significant modifications in the business strategies developed by organizations. Using a structural equation modeling approach, this research analyzes how the work environment affects the social media...

The fashion industry has shown increasing interest in applying artificial intelligence (AI), yet there is a significant gap in exploring the potential of emerging diffusion-modeling-based AI image-generation systems for fashion design and commerce. T...

This paper examines how businesses in Taiwan’s servicescapes are adapting to the growing trend of mobile payments and innovation ecosystems. Through the analysis of four case studies, we uncover the strategies these firms employ to address the...

Given the exponential growth of eWOM, especially among the millennial generation, an analysis of the consultation behaviour of online opinions is essential to better understanding the decision-making process. The aim of this proposal is to analyse ho...

The latest effort in delivering computing resources as a service to managers and consumers represents a shift away from computing as a product that is purchased, to computing as a service that is delivered to users over the internet from large-scale...

Consumers’ personality traits significantly influence their perceptions regarding social media advertising. While prior research on consumers’ purchasing intentions in social networking sites advertising has mainly focused on advertising...

The emergence of the crowdsourcing platform enables seekers to obtain higher-quality services at lower costs. High-quality services are often provided by high-quality solvers, which is the key to the sustainable development of crowdsourcing platforms...

Since 2012, researchers have explored various factors influencing Bitcoin prices. Up until the end of July 2023, more than 9100 research papers on cryptocurrencies were published and indexed in the Web of Science Clarivate platform. The objective of...

The present study aimed to explore the online shopping of medicines from demographic, geographic, psychographic, and behavioral factors. A quantitative survey design was used with a quote sample representing the Swedish population regarding age, gend...

This study examines significant topics and customer sentiments conveyed in reviews of P2P lending applications (apps) in India by employing topic modeling and sentiment analysis. The apps considered are LenDenClub, Faircent, i2ifunding, India Money M...

This research aims to establish the primary drivers influencing the development and consumers’ decision-making process in web3 games—decentralized games that function according to the play-to-earn paradigm. We observe several types of mic...

Consumers are attracted by the increasing number of available SVOD platforms, but it would be too expensive to pay the subscription fees for all of them. To reduce costs, consumers can combine the use of proprietary subscriptions, non-proprietary sub...

A recommendation system serves as a key factor for improving e-commerce users’ satisfaction by providing them with more accurate and diverse suggestions. A significant body of research has examined the accuracy and diversity of a variety of rec...

This study investigates the widespread adoption of mobile payments (m-payments) and their impact on different generations, particularly post-COVID-19. We fill a gap in research by suggesting a new way to understand this phenomenon through the lens of...

Modern e-businesses heavily rely on advanced data analytics for product recommendations. However, there are still untapped opportunities to enhance user interfaces. Currently, online stores offer a single-page version to all customers, overlooking in...

Consumers’ growing interest in the environmental and social impacts of products has increased demand for sustainable fashion items, particularly denim. Emerging technologies such as blockchain technology and labeling certifications have been de...

Meeting customer requirements in software project management, even for large digital enterprises, proves challenging due to unpredictable human factors. It involves meticulous planning and environmental factor analysis, ultimately benefiting both com...

The purpose of this study is to examine the effects of a salesperson’s techno-demands and techno-resources created by new sales-related information technology on salespersons’ attitudinal and behavioral outcomes such as job burnout, job s...

The emergence of the COVID-19 pandemic has resulted in notable transformations of the commerce landscape, particularly in the realm of electronic commerce. This sector has experienced a precipitous advancement, characterized by substantial modificati...

Patient-generated health data (PGHD) have great potential to improve clinical outcomes. As providers consider whether and how to incorporate PGHD into their clinical workflows, platforms by Apple and Amazon stand to fundamentally alter the landscape....

This article addresses the pervasive issue of fraud in financial transactions by introducing the Graph Attention Network (GAN) into graph neural networks. The article integrates Node Attention Networks and Semantic Attention Networks to construct a D...

Mining user satisfaction decision stages from online reviews is helpful for understanding user preferences and conducting user-centered product improvements. Therefore, this study develops a two-stage nonlinear user satisfaction decision model (USDM)...

Through the actions and interactions of video platform users, talent shows have expanded from the entertainment sphere to the social sphere and become an everyday part of life. Watching talent shows on online platforms, especially through participati...

Although channel consistency and seamlessness have been regarded as two critical factors in conducting omnichannel business, their combined effect has yet to be revealed. By employing a polynomial regression, this study disentangles the combined effe...

Online retailers offer free shipping services, such as threshold free shipping (TFS) and membership free shipping (MFS), to promote sales and provide a better shopping experience to consumers in online retailing. Although MFS attracts more member-con...

This research study explores the representation of men in fashion advertising and investigates whether societal and fashion evolution has contributed to a departure from traditional stereotypes. The research methodology comprised three phases: conten...

The Internet of Things (IoT) was born from the fusion of virtual and physical space and became the initiator of many scientific fields. Economic sustainability is the key to further development and progress. To keep up with the changes, it is necessa...

Studying customer behavior and anticipating future trends is a challenging task, as customer behavior is complex and constantly evolving. To effectively anticipate future trends, businesses need to analyze large amounts of data, use sophisticated ana...

Alongside natural language processing and computer vision, large learning models have found their way into e-commerce. Especially, for recommender systems and click-through rate prediction, these models have shown great predictive power. In this work...

Social media platforms have allowed many people to publicly express and disseminate their opinions. A topic of considerable interest among researchers is the impact of social media on predicting the stock market. Positive or negative feedback about a...

While numerous people use social mobile applications, ads within these apps are often avoided. Although the significance of prior negative experience and personality traits in impacting consumers’ perceptions and behaviors has been acknowledged...

To bolster their competitiveness and profitability, prominent e-commerce platforms have embraced dual retailing channels: self-operating channels and online marketplaces. However, a discernible trend is emerging wherein e-commerce platforms are expan...

Online reviews are an important part of product information and have important effects on consumers’ purchasing decisions. Some sellers try to manipulate the market by inducing online reviews. In this study, a signal game model based on Bayesia...

The digital economy and the sharing economy have changed the role citizens may acquire in society. Citizens can perform at least two roles from the open government perspective: on the one hand, they can be passive users/demanders of information and,...

As customer demand for green products increases in the digital economic era, this study analyses the green innovation of the e-tailer and supplier in drop shipping models. Moreover, drop shipping e-tailers and suppliers with a drop shipping option ne...

The objective of this manuscript is to investigate the determinants influencing the selection of over-the-top (OTT) platforms as opposed to traditional television mediums—cable, Internet protocol television (IPTV), and satellite broadcasting&md...