This article presents a narrative perspective review of the state-of-the-art of destination marketing and management. The past 15 years of developments, stretching from technological advances enabling methodological progress and new consumer behavior...
A holistic, multi-organization view of marketing or destination management organizations (DMOs) who must muster the best efforts of many partner organizations and individuals (stakeholders) to have the greatest success. Destination marketing is descr...
There is currently a growing concern about the consequences of tourism activity on the environment. In this regards, sustainable management is understood as a key element that can help destination marketing organizations (DMOs) to improve a tourist d...
There has been a growing interest in examining the implementation of insight-era technologies (e.g., AI, social media) and big data for sustainable tourism development. However, actionable guidelines to promote a holistic adaptation and the effective...
Over the last decade, destination marketers and Destination Marketing Organizations (DMOs) have increasingly invested in Web 2.0 technologies as a cost-effective means of promoting destinations online, in the face of drastic marketing budgets cuts. R...
The need for a consistent marketing evaluation framework has been highlighted by destination authorities, who in collaboration with academia and marketing professionals have sought to formulate methodologies for measuring the impact of their campaign...
Destination Marketing Organizations (DMOs) operate at many levels ranging from the national to the municipal and have evolved over the years to respond to the geographical and political realities that are associated with tourism supply. Alongside pro...
This paper reflects on the results of a survey and aims to illuminate the operations of Destination Development, Management and Marketing Organisations (DDMMOs) by identifying different Key Performance Areas (KPAs), the indicators connected to them,...
16 February 2022
Delivering a positive tourism experience is an expanding concern of destinations because of the growth of the tourism industry. The emergence of creative tourism has led to a continued necessity for local destination management organizations to pursu...
The COVID-19 pandemic has had a huge impact on the world’s social development, especially tourism development, and has also spurred the industry to update its marketing model. In the post-pandemic era, traditional offline marketing cannot meet...
The nexus of global tourism, disasters and sustainability have always been triggered by numerous crises, e.g., political unrest, wars, and pandemics. However, there is still fragmented research on destination crisis marketing, and its impact on willi...
The growth of technological revolutions and the subsequent acceptance of smart devices has increased the influence of sustainable marketing activities in the tourism industry. Due to the explosion of mobile technologies (e.g., smartphones, tablets) a...
Nautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level mak...
This study presents a framework to empirically validate the relationship between the tangible and intangible measures on tourism destination marketing efforts. Uniquely, a case study was developed involving two different nature of tourism destination...
This study investigates the impact of sustainable destination marketing on enhancing tourists’ intention for responsible visitation in Saudi Arabia by fostering destination trust through two manageable digital levers: the quality of sustainabil...
Tourism destinations increasingly require data-driven tools to interpret competitiveness, capacity use, housing-related pressure, and post-shock change. This study develops a machine-learning-based destination marketing intelligence framework for a n...
Generation Z is increasingly treated as a relevant market segment for sustainable tourism, yet generational membership may conceal heterogeneity in the conditions surrounding tourism choice. This study examines selective cross-country heterogeneity w...
Social media has become an important part of most people’s lives since the pandemic and lockdowns. With little to do during lockdowns, some people created and managed social media accounts and became influencers. Following this trend, companies...
This study aims to examine the influence of the marketing mix and service quality on hotel selection decisions in a growing urban tourism destination in Thailand in a separate model. A mixed-methods approach was employed. Quantitative data were gathe...
The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by the COVID-19 pandemic, travelers’ fear of m...
Embracing net-zero principles and planet-friendly regenerative tourism practices can reduce our carbon footprint and increase momentum toward carbon neutral. The present study explored the effects of the net-zero commitment concern on regenerative to...
This study explored how social media is used as a destination marketing tool for the sustainability of heritage festival quality in Nigeria, drawing on the theory of planned behavior. The festival, which is an exploration of heritage, was specificall...
Destination Management and Marketing Organizations (DMMOs) shape the human resource and technological conditions under which tourism enterprises, including digital ventures, pursue resilience and growth, yet their structures are often designed as tec...
The relevance of the tourism industry to the overall sustainability of rural territories grows along with the demand for rural tourism destinations. Likewise, as the digital transition of rural tour operators takes place, their marketing initiatives...
This study proposes the Tourism Adaptable Digital Marketing Framework (TADMF), a flexible, cyclical model tailored to optimize digital marketing strategies for hotels and destinations. By leveraging data-driven insights and neuromarketing principles,...
Windsports (e.g., windsurfing, kiteboarding) can contribute to important tourist experiences at destinations with suitable natural resources. In the context of future tourism decarbonization, it is expected that many distant locations will become les...
The aim of this study is to develop a methodology to determine the competitive online positioning of lodging companies in different tourist destinations. The rise of the digital age has allowed many customers to share their opinions through specializ...
Although recreational experience segmentation is widely used in coastal tourism research, existing motivational frameworks have been developed primarily in island and protected-area destinations, leaving urban, open-access, developing-country context...
Research has shown that night markets play a positive role in improving urban sustainability. In Taiwan, many people go to night markets for leisurely strolling and to eat out with family and friends. The variety of food choices is a major reason for...
In an era where environmental consciousness increasingly shapes consumer behaviour, the tourism industry faces the dual challenge of promoting destinations while ensuring ecological sustainability. This study explores how web analytics and big data c...
The theoretical research on cause-related marketing in the field of tourism is comparatively lacking. This study aims to examine the role of moral elevation in the cause-related marketing of tourist destinations. Taking Zhangjiajie, China as a case s...
Since the 2022 Beijing Winter Olympics, China has been promoting ice and snow tourism, mainly to domestic tourists from southern China. Thus, ice–snow tourism operators in the north need to know what Southerners want. Respondents from south of...
Traveling to locations featured in anime has become a significant tourism behavior as the number and popularity of Japanese anime works have increased. The widespread phenomenon of anime-induced tourism has called for destination marketing that welco...
Ecotourism is the most encompassing alternative approach, and it is usually regarded as a panacea capable of combining economic development, environmental protection, and community well-being. Pakistan’s ecotourism industry is relatively new an...
Popayán (Colombia) was the first city to be designated a UNESCO Creative City of Gastronomy in 2005, positioning itself as a symbolic ‘myth of origin’ within the network. In the context of growing demands for local strategies align...
This paper explores the role of personalisation and predictive marketing in Croatian tourism and analyses how behavioural strategies can enhance the tourist experience and increase visitor loyalty. In today’s competitive tourism market, persona...
Artificial intelligence (AI) is a disruptive technology that is being used by smart tourist destinations (STDs) to develop new business models and marketing services to increase tourists’ experiences and sales, revenue, productivity, and effici...
Against the backdrop of increasing concern for the environment, tourism activities have had a mixed impact. For example, in the field of marketing communications, the last few years have seen many companies promoting “green” tourism. In t...
Tourist satisfaction models typically assume that service performance dimensions carry the same weight for all travelers. Drawing on Bourdieu, we reconceptualize age, gender, and region of origin as demographic capital, durable resources that mediate...
Background: Influencer marketing has become one of the most effective strategies in digital communication due to its capacity to generate trust, credibility and endorsement within segmented online communities. Within the tourism sector, travel influe...
The purpose of this study is to check whether the image of a country can be configured by the interaction of cognitive and emotional experiences with the functional, hedonic, and symbolic benefits perceived by the visitor. It is intended to verify wh...
While the value of industrial heritage tourism has been recognized, less is known about visitors’ experience formation process and its role along with brand image and satisfaction in predicting their loyalty towards industrial heritage destinat...
Technological innovation is important for destination marketing organisations (DMOs) in achieving sustainable destination development. However, few studies have considered the marketing potential of emerging immersive technologies in promoting local...
In the context of fierce competition among tourist destinations and increasing difficulty of differentiation, developing a strong destination image is particularly important. A comprehensive understanding of how tourists perceive destinations through...
Although tourist satisfaction is widely regarded as a central correlate of destination loyalty, loyalty intentions may also reflect symbolic destination meaning and functional service conditions. This study examines the relationships among destinatio...
Inbound digital marketing strategies play a vital role in the tourism industry, significantly influencing visitors’ decision-making processes, enhancing tourist experiences, and ensuring post-consumption satisfaction. This study explores the ef...
This paper is particularly focused on film-induced tourism investigation as well as its cultural promotion and cultural change effect that impact on both the tourist destinations and the tourist demands. The case studies include the famous Transylvan...
In this article, we introduce the themes and approaches covered in this special issue on Sustainable Tourism Marketing. Its objective has been to analyze the main contributions made as a result of research related to sustainable tourism-marketing man...
This study investigates the impact of web-based augmented reality (Web AR) on destination visit intention through the lens of a stimulus–organism–response (SOR) framework, a technology acceptance model (TAM) and flow theory into an integr...
Considering the tourists’ viewpoint when creating a sustainable destination is crucial since marketing may be the driving force behind many sustainability initiatives. However, most of the literature has followed a supply-based perspective, ign...
of 19