61 Results Found

Purchasing through virtual market is different from the process that takes place in the traditional market. In this market, things are less tangible and more threatening. Therefore, trust becomes crucial and it is established in a different way. This...

The existing literature mainly analyses user intention to practice social commerce on social networking sites, but few studies have focused on traditional e-commerce sites with their own integrated social tools (e.g. forums, reviews). This research a...

The subpath kernel is a class of positive definite kernels defined over trees, which has the following advantages for the purposes of classification, regression and clustering: it can be incorporated into a variety of powerful kernel machines includi...

Effective website usability assessment is crucial for improving user experience, driving customer satisfaction, and ensuring business success, particularly in the competitive e-commerce sector. Traditional methods, such as expert reviews and user tes...

Using big data analysis, we study the consumer life cycle based on the following four aspects: customer acquisition, participation, profit, and return visit rate. The Google Merchandise store is selected as a case study to collect data during January...

E-commerce has grown considerably in Latin America in recent years due to the COVID-19 pandemic. E-commerce users in English-speaking and Chinese-speaking countries have web-based tools to compare the prices of products offered by various retailers....

A user-centered approach in the development lifecycle of e- commerce websites is nowadays a crucial factor in the success of any on-line business. The purpose of this paper is twofold: a) to identify the factors that affect e-commerce website usabili...

E-commerce’s latest trends, highlighted by the global phenomena of the COVID-19 pandemic, explicitly show substantial changes in the online consumers’ behavior as well. More and more specialists are talking about the emergence of a new pa...

Digital supply chains (DSCs) are value-driven and collaborative digital systems designed to generate business value for firms through various innovative technologies. Today, we are witnessing companies transitioning from traditional supply chain mode...

Economic sustainability for firms of all sizes and sectors is likely to depend on some type of online commercial activity. While technical barriers to e-commerce are not high, adaptability to new online markets is a critical part of sustainable econo...

The spectacular development of the Web 2.0, particularly through online social networks, has awakened much interest in different areas. Marketing is one of them and businesses have decided to experiment with this new type of technology in support to...

The overall effectiveness of a website as an e-commerce platform is influenced by how usable it is. This study aimed to find out if advanced web metrics, derived from Google Analytics software, could be used to evaluate the overall usability of e-com...

Nowadays, e-commerce websites have become part of people’s daily lives; therefore, it has become necessary to seek help in assessing and improving the usability of the services of e-commerce websites. Essentially, usability studies offer signif...

Technological developments have digitized consumer behavior all over Indonesia. This has become the basis for the emergence of e-commerce, a digital business system that is widely used by the public in making purchases through apps or websites. For t...

The technological development in the devices and services provided via the Internet and the availability of modern devices and their advanced applications, for most people, have led to an increase in the expansion and a trend towards electronic comme...

Recommendation systems have lately been popularised globally. However, often they need to be adapted to particular data and the use case. We have developed a machine learning-based recommendation system, which can be easily applied to almost any item...

As a product of the development of e-commerce over a specific period of time, the “new retail model” breaks the barriers between the traditional retail industry and e-commerce. Supported by Internet technology, it builds a new business mo...

E-commerce sites have generated large amounts of unstructured data as they allow millions of users to generate product reviews. Thus, although there have been significant improvements in the characteristics of big data, such as speed and volume, deve...

Over the past few decades, research on object detection has developed rapidly, one of which can be seen in the fashion industry. Fast and accurate detection of an E-commerce fashion product is crucial to choosing the appropriate category. Nowadays, b...

Customer security in the e-commerce sector is not, but should be, approached in terms of sustainability, because it is a social problem concerning more than 2 billion people worldwide and over 20 million shopping sites. New techniques and technologie...

In view of the problem of e-commerce scams and the absence of haptic interaction, this research aims to introduce and create a tele-weight device for e-commerce shopping in smart cities. The objective is to use the proposed prototype to provide a bri...

With the recent increase in used trading sites that support used trading, users want to find various information in real time, and the development of the Internet consists of direct and indirect connections between businesses and consumers. This chan...

Currently, recommender systems (RS) have been widely applied in many commercial e-commerce sites to help users deal with the information overload problem. Recommender systems provide personalized recommendations to users and, thus, help in making goo...

Sustainable development is growing in importance in today’s climate crisis. With the percentage of sales via digital channels increasing annually and consumers becoming aware of the environmental impact of their choices, a huge opportunity pres...

Due mainly to COVID-19 and the demanding work schedules of many individuals, online purchasing sites have become indispensable. However, the dynamic online environment and everchanging customer demands make sustainable competitiveness challenging for...

Recently, online e-commerce has developed a major method for customers to buy various merchandise. Deep learning analysis of online customer reviews can detect consumer behavior towards sustainability. Artificial intelligence can obtain insights from...

To demonstrate the interrelation of fashion elements for design forecasting, the research examines classification and sentiment analysis methodologies. The study combines survey data with information from social media and e-commerce sites to find imp...

Population aging and declining birth rates are key demographic trends of the 21st century. While the overall life expectancy and healthy life years increase, the quality of life and functional capacity worsens due to non-communicable diseases strongl...

We study big-data hybrid-data-processing lambda architecture, which consolidates low-latency real-time frameworks with high-throughput Hadoop-batch frameworks over a massively distributed setup. In particular, real-time and batch-processing engines a...

Prior research suggests that consumers may find prematurely written online information trivial, nondiagnostic, and most likely to be neglected. This article examines the effects of impulsive posting caused by the incentive algorithm of e-commerce on...

Brand reputation directly influences customer trust and decision-making. A good reputation can lead to greater customer loyalty, commitment, and advocacy. This study aims to understand the effects of brand reputation on customer trust and loyalty and...

The advent of social commerce platforms fueled by the growing commercialization of social media and networking sites represents a significant evolution in e-commerce dynamics. This study investigates the pivotal role of key opinion leaders (KOLs), pa...

Considering the prerequisite need for a protected e-commerce platform, absence of haptic interaction in head-mounted displays (HMD), and exploitation of faster communication technology, this research work aims to present an amended version of the tel...

The notion of consumer values has been a key factor in understanding consumer behavior and has attracted the attention of various scholars in e-commerce. The aims of this study are to conceptualize a multidimensional construct of consumer information...

Owing to high competition in e-commerce, customers may prefer sites that ensure that good user experience (UX) and website aesthetics are one of its qualities. The method of presenting items seems crucial for gaining and maintaining user attention. W...

Digital innovations have significantly transformed the marketing landscape, with visual technology solutions having become mainstream in the fashion industry approximately a decade ago. Digital technology offers a range of benefits to online fashion...

This study analyzes the influence of site personalization, first impression, and design on young consumers’ loyalty to tourism websites. It is a new and necessary study, taking into account the multimedia profile and purchasing potential of the studi...

Web Content Management Systems (WCMS) play an increasingly important role in the Internet’s evolution. They are software platforms that facilitate the implementation of a web site or an e-commerce and are gaining popularity due to its flexibility and...

Recommender systems help users by recommending items, such as products and services, that can be of interest to these users. Context-aware recommender systems have been widely investigated in both academia and industry because they can make recommend...

We approach scalability and cold start problems of collaborative recommendation in this paper. An intelligent hybrid filtering framework that maximizes feature engineering and solves cold start problem for personalized recommendation based on deep le...

Social network games (SNGs) are part of the highly evolving marketing and e-commerce channel of social network sites (SNSs). Marketers in SNGs offer economic incentives of game currency or virtual goods in exchange for consumer interactions with ads,...

Web data have grown exponentially to reach zettabyte scales. Mountains of data come from several online applications, such as e-commerce, social media, web and sensor-based devices, business web sites, and other information types posted by users. Big...

The Covid-19 crisis lockdown caused rapid transformation to remote working/learning modes and the need for e-commerce-, web-education-related projects development, and maintenance. However, an increase in internet traffic has a direct impact on infra...

This paper presents an empirical analysis of e-commerce data obtained through Google Analytics (GA) from two small businesses’ perspectives: an IT components company and a tourism agency website located within the same county in Romania. The ob...

Large amounts of online reviews from e-commerce sites and social media platforms can help potential consumers to better understand products and play an important part in assisting potential consumers in making purchase decisions. Moreover, while mult...

The objective of this article is to recommend products using association rule mining from an E-commerce site. This helps us to recommend products through utilizing the filtering concept. In this article, we use the Apriori and FP-Growth algorithms. O...

The rise of fake reviews has become a major problem for trust in e-commerce sites. As for traditional machine learning solutions, they fail to capture the nuanced language that separates real reviews from fake reviews. In this work, we introduce a ne...

The aim of this paper is to present the use of an innovative approach based on MCDM methods as the main component of a consumer Decision Support System (DSS) by recommending the most suitable products among a given set of alternatives. This system pr...

The rapid rise of e-commerce is intensifying pressure on last-mile delivery networks, making the strategic placement of parcel lockers an urgent urban challenge. In this work, we adapt multilayer two-mode Social Network Analysis to the parcel-locker...

This paper examines the role of digital economy tools, including big data, mobile applications, e-commerce, and sharing economy platforms, in the sustainable development of the tourism sector. The focus is on studying how the digital economy tools ca...