With the trend of national cultural confidence and the growing appreciation for aesthetic diversity, traditional apparel from different countries or regions has become a driving force in the clothing industry. Hanfu, an emerging trend that industrial...
4 August 2026
Livestream commerce has become a major retail interface, yet limited attention has been paid to how streamers’ language shapes consumer responses. This research examines the effect of streamer sensory language on consumer purchase in livestream...
2 September 2026
Although AI streamers are increasingly used in live commerce, it remains unclear when they are more persuasive than human streamers for green products and through which psychological mechanisms their influence operates. Using a fictitious plant-based...
This study is a systematic literature review of geographical origin authentication by elemental analytical techniques. Authentication and certification of geographic origin of agri-food products is a useful tool toward the protection of the quality f...
Food culture is a kind of non-material culture with authenticity. To achieve sustainable development of translocal heritage and food culture, we must protect its authenticity. By selecting the cases of the Dongbeiren Flavor Dumpling Restaurant and th...
1 June 2025
The fashion industry is undergoing significant transformation through blockchain technology, which enhances product traceability, authenticity, and transactional transparency. This study explores blockchain’s potential to revolutionize the fash...
Milk is one of the most important nutritious foods, widely consumed worldwide, either in its natural form or via dairy products. Currently, several economic, health and ethical issues emphasize the need for a more frequent and rigorous quality contro...
Food fraud is a matter of major concern as many foods and beverages do not follow their labelling. Because of economic interests, as well as consumers’ health protection, the related topics, food adulteration, counterfeiting, substitution and i...
High-quality luxury products cater to a specific group of consumers due to their durability and the value attached to them. Counterfeiting luxury products has resulted in economic losses for both the producers and consumers. The market for counterfei...
Fraudulent practices are the first and foremost concern of food industry, with significant consequences in economy and human’s health. The increasing demand for food has led to food fraud by replacing, mixing, blending, and mislabeling products...
This review explores the application of chemometric techniques for the authentication, characterization, and adulteration detection of Cypriot agri-food products registered under European Union quality schemes, including Protected Designation of Orig...
The increasing demand for sustainably produced food has intensified interest in fermented milk products, such as yoghurt, which combine nutritional value with environmental and ethical considerations. However, the authenticity of sustainability claim...
In reality, some influencers who publicly share failures can gain more attention, which defies common sense. Existing research primarily focuses on the depth of self-disclosure by influencers, which fails to explain the current phenomena. Here, we fo...
Authenticity has become increasingly important in the modern market as consumers seek products more resonant of tradition and originality. This study aimed to develop and validate a perceived authenticity scale for food specialties. Furthermore, this...
To reduce food waste, it is essential to motivate consumers to purchase and consume products that deviate from optimality on the basis of only cosmetic specifications (also called suboptimal products). Previous research has shown it to be challenging...
Labisia pumila is a precious herb in Southeast Asia that is traditionally used as a health supplement and has been extensively commercialized due to its claimed therapeutic properties in boosting a healthy female reproductive system. Indigenous peopl...
Given that the global shark meat market is poised to grow in future years, the aim of this study was to use DNA sequencing of the cytochrome c oxidase I (COI) and NADH dehydrogenase subunit 2 (NADH2) mitochondrial genes to examine the market of shark...
2 July 2025
Influencer marketing is estimated to reach USD 32.55 billion by the year 2025. The extant research on virtual vs. human influencers’ effectiveness has reported mixed results. Currently, research has yet to explore how consumption motivation and...
This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on the relationship between corporate social responsibility (CSR) activities and three key customer responses: corporat...
Against the backdrop of the growing emphasis on cultural confidence and the continuous expansion of cultural consumption, how local museums effectively transform local cultural resources into cultural and creative consumption behavior has become an i...
Authenticating poppy seed oil is essential to ensure product quality and prevent economic and health-related fraud. This study developed a non-targeted approach using FT-IR spectroscopy and pattern recognition analysis to verify the authenticity of p...
The frequent occurrence of adulterated or counterfeit plant products sold in worldwide commercial markets has created the necessity to validate the authenticity of natural plant-derived palatable products, based on product-label composition, to certi...
Consumers are increasingly interested in the geographical origin of foodstuff, as an important characteristic of food authenticity and quality. To assure the authenticity of the geographical origin, various methods have been proposed. Stable isotope...
With the rapid development of online aquatic product trading, traditional centralized platforms are facing increasing pressure in terms of data security, privacy protection, and trust. Problems such as tampering with transaction records, weak identit...
In a world of rapidly globalizing food markets, biodiversity, authenticity, and the safety of food products have become a universal concern. DNA barcoding is a widely used molecular-based method that can identify biological material and is used for t...
“Authentic brand activism” is an under-researched area of study, and it suffers from a clear lack of understanding concerning the effectiveness of its practices. This study aims to assess how consumers’ evaluations of a brand regard...
Food authentication significantly impacts consumer health and the credibility of Food Business Operators (FBOs). As European regulations mandate the verification of food authenticity and supply chain integrity, competent authorities require access to...
Development of electronic technologies for precise identification of fruit crop cultivars in agricultural production provides an effective means for assuring product quality and authentication. The capabilities of discriminating between grape (Vitis ...
6 May 2021
Background: The central point of this study is team initiative, and we analyzed how the theoretical model of antecedents and consequents of personal initiative contribute to explaining the relationship between team initiative and its antecedents and...
To tackle the problems of questioning the authenticity of products faced in e-commerce live streaming and the low data integrity in the process of product transactions, the concept of traceability and a product authentication scheme that integrates b...
Due to the oversupply and scarcity cycles of the Agave tequilana Weber blue variety, the effect of agave age (harvested in 4, 5, and 6 years) as raw material for the tequila 100% agave silver class was studied for each stage in a full-scale (industri...
In this study, the feasibility of non-targeted UHPLC-HRMS fingerprints as chemical descriptors to address the classification and authentication of paprika samples was evaluated. Non-targeted UHPLC-HRMS fingerprints were obtained after a simple sample...
Against the background of B2C e-commerce platforms, ecological agricultural enterprises often overlook the issues of quality and safety, as well as product image shaping, during their operations, thereby affecting consumers’ purchase decisions....
Background: “Tejocote, manzanita, tejocotera”, and Mexican hawthorn are the popular common and commercial names of Crataegus mexicana Moc. & Sessé ex DC. This medicinal and edible plant species is widely used for weight loss an...
The International Coffee Convention 2023 comprehensively addressed the contemporary challenges and advancements in the coffee industry, emphasizing sustainability, health, and innovation. This convention gathered experts and stakeholders to explore d...
In authenticity checking of tobacco products, the identification of the varieties present is of primary importance. Nowadays the detection of illegal tobacco products is often based on package analysis and administrative verification, sometimes compl...
In contemporary narrative filmmaking, emerging technologies such as virtual production and generative artificial intelligence are impacting production workflows. Yet one central element of the practice remains unchanged: filmmakers seek to create rel...
DNA must be efficiently extracted from samples to accurately test the authenticity of food, particularly from processed matrices in which DNA integrity may be compromised. We systematically evaluated the efficiency of extracting DNA from dairy and bl...
Food market globalization, food security as well as increasing consumer demand for safe, minimally processed and healthy food impose the need to establish new approaches for identifying and assessing food quality markers. Nowadays, food industry stak...
A fluorescence microscope is one of the most important tools for biomedical research and laboratory diagnosis. However, its high cost and bulky size hinder the application of laboratory microscopes in space-limited and low-resource applications. Here...
An interesting research problem in the supply chain industry is evaluating and determining the provenance of physical goods—demonstrating the authenticity of luxury goods such as bottled wine. However, many supply chain systems and networks have been...
Roe deer meat is a prized game product in many European countries. However, concerns exist regarding the accuracy of the amount of declared roe deer in processed game meat foods. This study aimed to develop a reliable method for the detection and qua...
Graviera Naxos, a renowned cheese with Protected Designation of Origin status, is crafted from a blend of cow, goat, and sheep milk. This study focused on assessing the Sr isotopic and multi-elemental composition of both the processed cheese and its...
This study examines how sustainable development of the cultural embeddedness of regional brand products (CERBP) can be maintained, which has received limited attention. Accordingly, it proposes a novel conceptual model by integrating the theory of pl...
The aim of this study was to review methods of honey testing in the assessment of its quality and authenticity. The quality of honey, like other food products, is multidimensional. This quality can be assessed not only on the basis of the characteris...
The consumption and farming of insects are gaining global attention as sustainable alternatives to conventional protein sources. Industrial processing of insects into powders or pastes complicates species identification, raising concerns about produc...
Media constantly refer of unscrupulous producers that adulterate, alter or replace premium products in food chains with the goal to maximize illegally profits. Food traceability is a central issue for the identification of improper labeling of proces...
Frankincense is an aromatic oleo-gum resin obtained from Boswellia species and is widely used in traditional medicine, pharmaceuticals, nutraceuticals, cosmetics, perfumery, and incense products. Its expanding trade has intensified concerns over spec...
The intrinsically complex nature of fish and seafood, as well as the complicated organisation of the international fish supply and market, make struggle against counterfeiting and falsification of fish and seafood products very difficult. The develop...
Currently, the authentication analysis of edible fats and oils is an emerging issue not only by producers but also by food industries, regulators, and consumers. The adulteration of high quality and expensive edible fats and oils as well as food prod...
of 29